Site Audit & Online Analysis

You know  your website needs help but you don’t know what kind of help it needs. Wouldn’t it be great to have someone with proven expertise analyze your online presence and recommend practical steps for improvement? Then have that same person implement those steps? Well now you can.

I then hired Jane to help me rework my website. She’s like Don Shula, the winningest coach in NFL history, she just roles up her sleeves and goes to work.  She coached me into a way of reworking my website that has resulted in immediate success, and has helped me towards getting my practice to all new levels. Thanks Jane its a pleasure working with you – and even though we share a last name there is no relation (as far as we know).”

Adam Klein, Ph.D.
Licensed Psychologist
Bethesda, Maryland

With a website audit and analysis of your online presence, I thoroughly investigate all aspects of your website, starting with a traffic analysis utilizing Google Analytics.  How much of your traffic is organic, paid, referral or social? Where is it coming from? Are you enjoying a healthy upward trajectory over time or have you seen stagnation or decline? Is your bounce rate normal, high or low? Which pages are people coming into and from which are they leaving?

I then dissect your navigation architecture. Are your offerings easy to discern? Is the path to contact or purchase easy to follow? Are you unwittingly throwing up speed bumps or leading the user down dead ends?

Next I examine your content for volume, quality, style and substance. Is your site compelling, informative and does it pack a visual punch? If not I know how to get you there.

I also look at your presence across the web, such as Google Maps, social media, YouTube, Amazon, and any other applicable platforms. I give clear instructions on what needs to be done and how to do it.

I prepare an easy-to-follow presentation for you supported by graphics that illustrate my findings. I clearly spell out the steps you need to take to up your game, and detail the cost of each. You are now armed with concrete steps towards success. You can choose to implement as many as you like. I can train you to implement each one, or I can do it all for you.

Contact me to schedule you site audit today.