They used to say, “Fifty percent of marketing is working. We just don’t know which fifty percent.” That was before Google Analytics. Astounding in scope yet simple to navigate and understand, Google Analytics is a window into what’s working and what isn’t with your online communications.
The sources of your website traffic—whether organic, social, referral or paid—are all easy to discern, providing a roadmap for fixing your weaknesses and capitalizing on your strengths.
I can analyze your Google Analytics and provide you with a graphic-based presentation that is easy to understand and incredibly insightful. Hands-on type? I can teach you how to read GA yourself and leverage the knowledge to your advantage.
This graphic demonstrates organic search traffic for a company called CounselingWise, a Boulder-based website company. Over a 16-month period as Director of Client Strategy, I increased their organic (not paid) traffic by over 1,000% compared to the same period the year before. That’s the great thing about Google Analytics: Google itself pulls the numbers, so your success is easy to see. You can also see how long people are staying on your site, how many new users you had, conversions, and much, much more. It’s an indispensable tool. Ask me to take a look at your Google Analytics! I will do so at no charge, no obligation.
